Chloe

If Goddesses were to wear handbags, they would probably pick a Chloe.

Chloe handbags evoke a distinct strength and savvy feminine character befitting to a high-class label named after a goddess.

Egyptian-born Parisienne designer Gabby Aghion founded the fashion house in 1952 under the name Chloe, an epithet of Greek deity of fertility Demeter.

Chloe made its desirably loud entry to the fashion industry in 1956 when Aghion, together with business partner Jacques Lenoir, introduced a collection of elegant off-the-rack clothes, a novelty in Paris during that time.

Aghion’s soft fine fabric pieces accentuated with feminine cool layers and laces, a style that deviates from the stiff formality of the 50’s, made the fashion design house an epic signature label in Paris.

Fresh

Chloe further made hallmarks by bringing in new young talents to help design its collections to push the company’s ideals to consistently offer fresh concepts in the fashion industry.

Successfully enough, the French fashion design house became an epic home for creations of many of the world’s top designers such as Karl Lagerfield, Martine Sitbon and Stella McCartney.

Acquired by the Swiss-based luxury brand conglomerate Richemont Group of Companies in 1985, Chloe continues to be an attractive A-list fashion label today.

Angel

McCartney’s protégé designer Phoebe Philo is perhaps an angel to every handbag lovers in the world when she created the smash hit Chloe Paddington Handbag. She took over the fashion house after McCartney’s resignation as head designer in 2001.

The Paddington is regarded as the A-list of all Chloe handbags. A huge hit with the couture crowd in 2004, the handbag costs about $2000. It features a rich calfskin leather and classic brass hardware and made large and secure for women’s personal effects.

Designer handbag aficionado attests to love its scratch resistant ultra durable leather, which also has a soft and super slouchy style appeal. It also has both side pockets making easier for women to slide their cell phone and keys.

Paddington handbags are also designed with also heavy padlock and tassel with key, which are signature features of the handbags designed to counter knockoffs. The company also continued to release new twists to the edgy Paddington handbags such as the New Satchel, Zip Bottom Satchel, Messenger Paddington, Paddington Tote, the New Shopper, Hobo Bag, and the Croc Paddington.

Aside from the Paddington, Chloe was also known for its Betty handbags and its line of Edith handbags, which feature a minimally stitched washed leather material, and thin buckle accents. Betty handbags, on the other hand, feature plump zippers and exterior pockets.

Silverado, Molly, Little Speedy, Hampton and recently the Ascot are also popular lines of handbags released under the fashion house.

Stars

From Grace Kelly, Maria Callas, Jackie O and Brigitte Bardot to Sienna Miller, Kate Moss, Parker Posey, and Eva Mendes, the fashion house has earned a ‘starry’ following with the number of celebrity stars bowing down to their unique classy fashion items.

Tinseltown “it-girls” Lindsay Lohan, Mischa Barton and Nicky Hilton were also hooked with the label fashionably carrying a Paddington handbag. Young movie screen icons Kirsten Dunst, Natalie Portman and Lou Doillon have also fallen in love with the soft elegance of Chloe.

Buying

If sporting a Chloe handbag gives a celebrity high, getting one involve a sky-high price tag. The cost of the luxury handbag ranges from $2,000 to as high as $13,000. To avoid buying fakes and get the real value of your money, hit Chloe boutiques spread across Europe, America, Middle East, Asia Pacific, and Japan, select upscale handbag and accessory stores, and posh retailers such as Neiman Marcus.

Clicking on Chloe’s official website, on the other hand, is the safest way to go online shopping.

For over half a century now, Chloe’s staying power lies on all the women goddesses out there who deserves nothing more but the ultra feminine strength the label exudes.