Fendi

Expensive but exclusively trendy Fendi handbags bear an outstanding mark of true royal fashion. With its double “F” logo, creatively etched on the fine skin of the handbags, women carrying the handbag could ostentatiously project fame and fab in an effortless fashion.

The Italian designer label is named after the couple Edoardo and Adele Casagande-Fendi, who operate a leather goods and fur business in 1925. From its first shop in Central Rome’s Via del Plebiscito, the business flourished, seven years later, opening another shop in Via Piave.

Fendi was then known as a main sports gear and apparel shop for male Italians on its early years.

Double

The Italian label started to soar new heights in the fashion world in 1965 with two advance creative breakthroughs in the business.

On that year, the company, which is then headed by the five Fendi siblings Paola, Carla, Anna, Franca, and Alda, sealed a partnership with German designer Karl Lagerfeld. The talented designer is the genius behind the popular Fendi logo, an inverted double F griffe that solidified the brand as a luxury trademark among high-end fashion crazed celebrities and socialites.

Along with the birth of the famous logo, the company was also brewing new breakthroughs in fur treatment that would transform the thick pile of animal fabric as a more comfortable clothing material.

Light, soft, and easy-to-wear fur was also born after the five sisters perfected the concoction in revolutionizing the treatment of the precious fur, which is initially a stiff and heavy garment. The new fur allowed Lagerfeld’s creativity to easily flow in coming up with fabulous creations.

The sisters, together with Lagerfeld, continued to create new ways of fur treatment such as tanning and dying and converted unused skins, previously ignored or thrown away, to fashionable garment pieces.

Global

One year later, Fendi presented its first couture fur collection, which was an immediate success with foreign buyers. More successful runway shows and couture collections followed making the company a dominant label in the global fashion scene.

In fact, it was through runway shows that American company Bloomingdale, which was then headed by Marvin Traub, discovered Fendi and paved way for the Italian label to be distributed to the United States. Soon enough other outlets, boutiques, and licensed resellers across the globe followed introducing the label through high-end department stores.

Today, luxury goods conglomerate Moët Hennessy Louis Vuitton (LVMH) owns Fendi. Lagerfeld, however, remains on the helm as creative director. The legendary designer, years later after successful couture collections, came up with lines of designer handbags to complement the label’s clothing collections.

With overflowing fashion-conscience, the label prolifically released designer handbags each and every season making the world to bear witness to its classic trendy handbags of various styles such as clutches, bucket bags, jean handbags, gathered handbags, half moon bags, and baguettes or evening bags.

Ultimate

The Fendi Spy handbags, however, is the ultimate “it” bag of the Italian label. It is Lagerfeld’s most epic Fendi handbag piece, which is one of the most desired by handbag aficionados.

Fendi Spy Handbags are distinguished by its double top braided handles and slouchy almost sack-like body. Satin or canvas usually compose its linings while its exterior is often made of leather, patent leather, denim, velvet, and silk. A hidden coin purse also comes along with the handbag.

Versatile and eye-catching, the slouchy and heavily embellished handbag also wears a variety of style from urbane to bohemian.

Links

Fendi cannot be linked with fame and fab without its formidable tag price and line-up of celebrity patrons, glamour gals who adore and worship the handbag.
With top quality craftsmanship, fine materials, and creative genius all rolled into one, a Fendi handbag can range from $2000 to $6000 each. A simpler patent leather Spy bag, for instance, will frequently start at around $2000 while the excessively embellished handbags will cost from $6000 and up.
The handbags are also always linked with high-profile celebrity fashion icons, who frequently sport the incredibly fabulous art of the label, such as Cameron Diaz and Jennifer Lopez. Young Hollywood stars such as Hilary Duff, Lindsay Lohan, Nicole Richie, and the Olsen twins were also seen with the handbag.

Fendi, moreover, continues to dominate the fashion accessory industry with its cutting edge and bold signature handbags, which remain as high demand pieces creating a long waiting lists of elite fashionistas.

Aside from the trendy handbags, the company has also introduced shoes, belts, sunglasses, and many other accessory items found in all Fendi boutiques spread worldwide.

Fendi has truly gone a long way but as its successes have shown the Italian brand equated with the double F for fame and fab would continue to leave its mark in the annals of the illustrious world of fashion.