Juicy Couture

Two friends Gela Taylor and Pamela Skaist-Levy hatched the idea of a fashion line after sensing there was a lack of diversity of fashionable clothing for women of all types.

A then pregnant Taylor found herself dismayed over the seeming lack of fashionable maternity wear and started a collaboration with Skaist-Levy to come up with an exclusive and chic line of jeans for pregnant women like her.

Carrying the label Travis Jeans, which is named after Taylor’s newborn son, the duo distributed the jeans to maternity boutiques and fortunately became a smash hit in the market posting skyrocketing demand and fashion magazine mileage as pregnant Hollywood actresses attest to loving their jeans.

The pair clicked and the rise of the Juicy Couture, dubbed as the ultimate line for the flirty girls and women of all ages, has started.

Spread

At present, the Juicy brand is spread to some 30,000 retail establishments worldwide, as well as in freestanding Juicy Couture stores.

Acquired by the Liz Claiborne group in 2003, Juicy received much needed financial support to venture into other lines. It was in 2004 when Juicy Couture handbags were born.

While most high-end designer handbags made marks on introducing distinctive but limited items, the label embraced a concept of diversity and availability where wide arrays of vibrant handbags flooded its collections, which were designed to suit different occasions and different personalities of women.

Juicy launched handbag lines from baby-oriented handbags that gives fashion to the bland activity - that is carrying baby diapers, small clutch bags, stylish laptop packs, pet carriers, backpacks and even cell phone cases.

Original

Juicy has ever since set its own original trend, often ignoring seasonal favorites of the big names in the fashion industry. It has also kept its image of always having bright and feminine colors, while their handbags exude warmth playfulness and flirty chic.

Its biggest draw, perhaps, is the catchy sometimes flirty and girly statements all over the handbags, giving it a personality that most often represent the owner. Here are some of the most popular personality handbags:

The Juicy Couture Dump Him Roll Handbag. For the independent-minded strong girls or even man haters, this trendy handbag could be the perfect match for you. Sporting a strong statement "Dump Him" vandalized across the leather surface, this handbag is definitely a symbol of girl power glam with its accentuating chains and hanging heart charmer.

The Juicy Couture Fairytale Roll Handbag. Princess-like chic rules this handbag designed in a knitted velvety velour textile. It comes in regal black and charming pink with the gold “J” glittering charmer exuding a total royal look.

The Juicy City Girl Pet Bowler Handbag. For the ultimate city girl and her best pet companion, this Juicy Couture bowling handbag is perfect for them. Tossing over tight dog chains, pet strolling is made more comfortable with this handbag where small pups, for instance, could be at ease at its soft leather trimmed fabric, which sports a cool “Juicy City Girl” embroidery at the front.

In a span of less than five years, Juicy Couture grew and expanded landing in the shores of more and more countries outside of America. The company captured significant market share in Europe, Canada, and Japan and posted a total sales of $47 million in the end of 2002.

The company’s willingness to embrace other aspects of fashion and lifestyles of diverse women demonstrates how in touch Juicy Couture is with the hippest trends, and how the company is willing to expand to meet their customers’ needs and desires. In fact, a tip on wanna be Juicy buyers is for them to know their personality. For sure, the right Juicy Couture handbag that represents the real girl in them is in the stands.