Women are always fascinated with handbags popularly worn by Hollywood celebrities. Unconsciously, we forgot that the designer handbags they sport are the stars themselves.
American born Kenneth Cole started to build his career in the design industry through selling shoes in a big pseudo-production trailer van in the high-end street of Manhattan.
With an aim to break through 1980’s stiff shoe industry competition, Cole came up with an extraordinary idea to sell his shoes on a trailer truck guising as a production outfit to hit Manhattan’s fancy market.
Film
The City Mayor, who only grants truck parking rights in Manhattan streets to production companies, was made to believe that Cole is really on a film shoot project for a full-length movie entitled “Birth of a Shoe Company”.
With Kenneth Cole Productions, Inc. painted on the trailer truck, Cole hit Manhattan’s 6th Avenue and began his street sale venture for the first time. Staging the shoe sale as a film shoot, he brought along with him a camera and pseudo-film director and some models to play as cameo actresses.
And the main stars of the movie? Well, the trendy pairs of shoes that fully occupied the 40-feet trailer truck took the main spotlight.
Apparently the pseudo-film shoot turned out to be an epic movie as Cole’s shoe street sale became a major blockbuster hit selling out 40,000 pairs of shoes in just two and a half days.
Stars
Years later, Kenneth Cole expanded in discovering new talents in fashion merchandising industry. It introduced men and women’s clothing, fragrance, accessories and of course Kenneth Cole handbags, which are now one of the company’s box office stars. Here are some of label’s star handbags and take a peek on why it captured the hearts of million women:
Kenneth Wrap Aport. Versatile and convenient, this handbag fits to any casual wear. Tall pockets and uniquely shaped pouches serve as practical embellishments for any kinds of stuff women bring along.
Kenneth Cole Corner Market Satchel. Superbly stylish and elegant, this Kenneth Cole leather handbag features a classy silver hardware. Its versatile strap is also designed to suit or match any get up.
Kenneth Cole New York Pick-A-Dilly Square Clutch. Considered as a line masterpiece, the handbag features a six-inch leather trim, a magnetic flap entry, and silver brushed ring pull and studs. Interior zipper, slip pockets and a key strap are also in the works for the total functionality of the handbag plus accentuating leather braids on the sides for a chic flair on your outfit.
Kenneth Cole New York Pied Piping Tote. Tote lovers are enthralled with the exquisite design of this handbag embellished with brass brushed studs, buckles, and loops. It is made with a magnetic entry leading to the fully lined main compartment and wide slide pockets placed at the front and back magnetic flap entry for added functionality or storage capability for the handbag.
Kenneth Cole New York Lace Kelly Leather Satchel. The detachable leather flower accent at the handles distinguishes this handbag that exudes a sexy vintage appeal. It has metal frame top and handles as well as metal base protection. Convenient magnetic closure, which allows users to instantly close the handbag easier, and comfortably soft fabric lining are also present features of the handbag.
Every Kenneth Cole handbag would serve as a reminder of the company’s extraordinary success story, which would assure loyal followers that its chic handbags will always reflect the innovative and persevering spirit of the designer himself. Just like movie stars, the handbags will always be loyal to the needs and demands of its adoring fans.
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